What’s intheBOX? – April

What’s intheBOX? – April

With all the hoo-hah about bloggers and ethics lately, I thought it would be apt to start off with a disclaimer. (Well if you haven’t already, you could check out my blogging principles so you know where I stand on this issue!)

Disclaimer: The BOX was kindly sponsored by intheBOX, however, as with all my reviews, all thoughts and opinions are entirely my own!

Perhaps we never outgrow our childhood selves. I was like a little girl all over again, excitedly guessing the contents of this mysterious parcel delivered by a Ninja van. Yes, you read that right, a real Ninja van dropped this off at my house. (There’s actually a delivery company called Ninja Van)


IntheBOX is a Singapore-based subscription box service, which operates on a quarterly basis. Each quarter, a box will be delivered to your doorstep by the folks from Ninja Van. Each box contains a carefully curated selection of trial sized, high quality, natural, healthy and eco-conscious products. The intheBOX team chooses the products carefully for their good ingredients, integrity, effectiveness and eco-friendliness — its a simple equation really: good values + good company = good product!

Each quarter’s box is a limited edition since many of the products are not available in mainstream shops. Don’t you feel honoured to be part of this exclusive community?

Here’s what the folks behind intheBOX have to say:

“We advocate a more considered lifestyle, thinking before we buy, how our personal and professional actions are impacting those around us, and how they impact our future generations.”

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As much as I would like to start off on a high note, I must admit, the box was rather underwhelming. There wasn’t even a logo on the top, and it really just looked like what you see in the photo.. a plain cardboard box.

But, we must never judge a book by its cover. 

So let’s jump right in to my favourite part! The unboxing 😀

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Like it’s very… how should I put this.. “minimalist” or non-existent rather, box design, the first thing you’ll see is a very simple greeting card atop dark green lining paper.

In line with their eco-conciousness, their card is made of recyclable paper as well! If I’m not wrong, their box is recyclable as well. Kudos to them for that!

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Beneath the green veil lies an amazing selection of health and wellness products. I was pleasantly surprised by the sheer variety that the box contained! I was definitely impressed at this moment, despite my initial disappointment by the packaging. It would be nice if they could include a motivational quote or a quote about health/wellness/eco-friendliness on the interior/exterior of the box to make it less drab though.

Let’s take a closer look at the products!

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There’s a good mix of both health foods and beauty&wellness products, so all your needs will be catered for! I think this is a great way for us to get exposed to new brands and to decide if we want to use them in the future.

But wait, they don’t just have products, they’ve even got vouchers for you too!

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Considering the value of the products in the box, in addition to the vouchers provided, intheBOX is definitely value-for-money.


Castile Soap

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Olive oil soap? I never even knew that was a thing! But I’m excited to try this. I’ve heard that Castile soaps are the mildest soaps around and are suitable for extremely sensitive skin like baby skin! SoTrue naturals was started by a mother who was searching for a soap that her babies could use for their sensitive skin… so you know you can trust this company, after all, mother knows best!

Frangipani Body Polish

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I found the idea of body polish quite funny to be honest. When someone mentions “polish”, I immediately think of shoes. But turns out its kind of like cream, and is used to achieve smooth skin. With the added benefit of being free from harmful chemicals and preservatives? I’m in! Say hello to nicer skin 😀

Aveda Style Prep

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Yet another all natural product to boast about. Aveda uses organic baobab and babassu oil and macadamia nut to help seal, soften and moisturise your hair, and helps to maintain your curly tresses through Guar bean and plant-derived cellulose. Even the scent is created using certified organic lime, lemon, bergamot, orange and many other pure plants and flower essences. I’m impressed.

We’re always told to avoid long ingredient lists, but this list seems to be long for all the right reasons!

Kalahari Melon Body Lotion

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More love for my skin Africa Organics are 100% natural and are certified organic, vegan and cruelty free. I’m so glad that there are more and more companies who are taking ethics into consideration and not just on a blind hunt for profits. These are the companies that we should support! It’s good for us, and good for the earth too 🙂

Blackmores Echinicea ACE + ZINC

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I’ve heard of Blackmores before. They are one of Australia’s leading natural health brands. I wasn’t expecting a full-sized bottle of their Echinacea tablets (YAY immunity boosters!) though. Way to go, intheBOX, for exceeding expectations. I just keep getting more and more impressed.


Mekhala Vegetarian Pad Thai

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I love pad thai! It’s probably one of my favourite Thai dishes after the Steamed Chilli Lime Fish and Tom Yam Soup!

The thoughtful team even attached a recipe at the back of the packet. I can’t wait to try this out over summer 😛

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Honey Spree Teas:

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There were also three tea bags included in the box, each with a different purpose. The green tea bag was to ease constipation, the purple tea bag was for rest and relaxation, and…

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…the red tea bag (my absolute favourite) was for menopause. Hahaha, I gave it to my not-so-pleased mother as a joke.

The Hunter’s Kitchenette: Cashew Nut Butter

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I’m a huge fan of nut butters, from peanut butter to almond butter and even cashew butter. Each are unique in their own way, and I’m looking forward to trying Hunter’s Cashew Nut Butter to see how it fairs compared to Meridien’s nut butters.

Hunter’s Kitchenette is started by the Salim Family who live strongly by the adage that “if you can’t recognise an ingredient, your body can’t either.” They are passionate about making good food choices and stick by their beliefs. Rather than buying off-the-shelf spreads that are highly processed and loaded with sugar and vegetable oils, Herbert makes his own.

I’m definitely excited about this one… I just wish it came in a bigger bottle though, or perhaps several nut butter variations in this sampler size.

Island of Coconuts: Coconut Oil

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I’ve saved the best for last! I’ve always wanted to get myself a jar of coconut oil, but somehow never got round to it. Imagine my sheer joy when I saw this in the BOX!

Island of Coconuts produces virgin organic coconut oil to retain all the goodness and nutrients of coconut oil. If you don’t already know, coconut oil is good for you both inside and out. It makes everything taste pretty darn delicious, and you can use it to moisturise your hair and even on your skin and lips. It’s heart-healthy and can be used as a substitute for butter. Perhaps my favourite thing about coconut oil is that it smells like heaven.

My mouth is watering just thinking of the recipes that I can make with this! I’m thinking along the lines of coconut banana pancakes and waffles… yummier.

Despite my initial reservations because of the rather boring packaging, I must say that intheBOX did a really great job with this quarter’s box. I was very impressed by the variety and quality of the products, and it really shows how the team carefully chooses each product.

I definitely recommend intheBOX to everyone!

Note: The box in the review is the Signature Box,  but I’ve heard that they have a Fitness Box as well, so some of you fitness junkies may want to check it out here: http://inthebox.sg/the-box/

Well, nobody’s perfect. As with all good things, there are bound to be some not so good aspects. So I thought I would make a few suggestions to intheBOX for their future boxes.

1) The design of the box needs to be more catchy! Even if you’re going for a minimalist approach, there should be your brand logo on the box at the very least so your subscribers can easily identify your brand. (Woohoo increased brand recognition!)

2) It would help if you could attach a little description on all of the product samples so we know what we’re getting. Some of the products do have that now, but it would be better if we had more background about the product and its company rather than having to do our own research. (The less a customer has to do, the happier they’ll be)

3) You may want to work on the standards of delivery with the folks at Ninja Van, cause my box was delivered upside down. Considering that nothing was broken, that’s fine by me. But there were a few glass bottles inside, so perhaps for the sake of your future customers, you could put your logo on the top end of the BOX so that they can easily recognise which is the top/bottom?

But on the whole, fantastic job!

Thank you intheBOX for the opportunity to review your BOX 🙂

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